Chat support is a customer service channel where businesses provide real-time assistance to customers through online messaging platforms. It allows customers to ask questions, resolve issues, or receive product and service guidance without making a phone call or sending an email.

Key Features:

• Instant, text-based communication between customer and support agent.
  
  

• Often integrated into websites, mobile apps, or social media platforms.
  
  

• Can be managed by human agents, chatbots, or a combination of both (live chat + AI).
  
  

Benefits:

• Provides quick, convenient help for customers.
  
  

• Reduces call volumes for contact centers.
  
  

• Improves customer satisfaction and engagement through fast response times.
  
  

• Enables multitasking—agents can handle multiple chats at once.
  
  

Example:
An e-commerce website offering live chat to answer customer questions about shipping, returns, or product availability.